Social media
A posting system you can keep up with.
Scobert sets up social media systems for small businesses in Toronto and across Canada: a content plan, branded templates and scheduled publishing that fit into a normal week. The aim is steady posting for a full year, not a burst that fades after a month. Scobert can run the system for you or train your team to run it.
What the Scobert social media system includes
| Part | What it is | Why it matters |
|---|---|---|
| Content plan | Monthly themes and post ideas tied to your services and seasons | Removes the daily question of what to post |
| Branded templates | Reusable designs for photos, tips, offers and announcements | Every post looks like your business |
| AI-assisted drafting | Caption and idea drafts, reviewed by a person before publishing | Less time writing, with a person keeping your voice |
| Scheduling | Posts queued ahead in a scheduling tool | Posting continues through busy weeks |
| Monthly review | A short look at which posts earned enquiries or engagement | Next month's plan is based on results |
Managed or done with you
Scobert offers social media two ways. In the managed option, Scobert plans, drafts and schedules posts for your approval. In the done-with-you option, Scobert builds the plan, templates and tools, then trains your team to run them.
Frequently asked questions
How often should a small business post on social media?
A small business should post as often as it can sustain for a full year, not as often as possible for a month. For many small businesses that is one to three posts a week on the one or two platforms where their customers spend time. Consistency matters more than volume.
Which social media platforms should a small business use?
Choose the platform your customers already use. Pick platforms based on where your customers are active, then test the response. Scobert recommends starting with one platform done well before adding a second.
Can AI write social media posts for my business?
AI can produce useful first drafts, captions and content ideas, which cuts the time a post takes. A person who knows the business should still review every post before it is published. Scobert sets up AI-assisted drafting with a review step built in.
Last updated September 12, 2026
Want social media that does not depend on spare time?
Tell Scobert what takes up most of your week. You will get a clear, simple answer about what to fix first and what it would take.
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